How AZ Shingle Pros
Took Over Page One
for Phoenix Roofing Searches
AZ Shingle Pros installs and repairs shingle, tile, and flat roofs across the Phoenix metro, and in a crowded roofing market the contractor who shows up first wins the call. When we started, the site ranked for only a handful of terms and sat in the middle of the results on average. We rebuilt how Google reads the site, page by page and service by service, and moved the keywords that bring in roofing jobs into the top three. The company now holds first or near-first position for the shingle, tile, repair, and financing searches homeowners actually type.
The Results
By strengthening the site's service pages and the signals Google relies on, we moved AZ Shingle Pros from the middle of the results to the top of page one. Top-three rankings climbed from 2 to 18 and the site's average position improved from 15.3 to 3.6.
The Problem
AZ Shingle Pros competes in one of the most saturated home-service markets in the country. Across the Phoenix metro, dozens of roofing companies bid for the same homeowners, and the contractor who ranks first for a search like shingle roof repair or roofing contractor is the one who gets the call. When we began, the site ranked for only a small set of terms and sat at an average position of 15.3, deep enough into the results that most searchers never saw it.
The service terms that drive roofing jobs (repair, tile, financing, inspection) were either invisible or stuck below the competitors who had owned them for years. The site needed Google to clearly understand what AZ Shingle Pros did, which services it offered, and that it deserved to rank against established roofing brands for the searches that turn into estimates.
Grow the company's organic visibility so the searches that bring in roofing jobs (shingle repair, tile roofing, roof financing, and inspections) put AZ Shingle Pros at the top of page one across the Phoenix metro.
We rebuilt the site's service pages so each roofing service had a clear, keyword-aligned page, and we tightened the structure and technical signals so Google could connect every service to the right search. We added schema so the business and its services were machine-readable, improved how the pages were targeted, and focused on the high-intent commercial terms that lead to estimate requests rather than chasing raw search volume. The aim was simple: when a Phoenix homeowner searches for the roofing work AZ Shingle Pros does, the company should be the first name they see.
THE CHALLENGES
Winning meant earning top-three rankings against established roofing brands for the exact commercial searches homeowners use to hire a contractor.
Break into a saturated roofing market
The Phoenix metro is packed with roofing companies competing for the same homeowners. AZ Shingle Pros had to out-rank established brands for the high-intent searches that turn into estimates.
Win the searches that bring in jobs
Generic visibility is not enough in roofing. The site needed to rank for specific, commercial terms like shingle roof repair, tile roofers, and roof financing that signal a homeowner ready to hire.
Make every service legible to Google
With shingle, tile, flat, repair, inspection, and financing offerings, the site needed clearer structure and schema so search engines could surface the right page for each service search.
- Stuck in the middle of the results: the site's average position was 15.3, deep enough that most searchers never reached it.
- Thin keyword footprint: only 2 keywords ranked in the top three and just 2 reached page one when we began.
- High-intent terms unclaimed: commercial searches like shingle roof repair and tile roofers sat well below established competitors.
- Technical and structural gaps: page targeting and schema needed work so Google could match each roofing service to the right search.
The Bottom Line
- Owned the core service search: "shingle roof repair" climbed from position 42 to #1 on Google (Source: Advanced Web Ranking).
- Top-three visibility multiplied: non-branded keywords in Google's top three grew from 2 to 18 (Source: Advanced Web Ranking).
- Top of page one on average: average position improved from 15.3 to 3.6, and top-10 keywords rose from 2 to 20 (Source: Advanced Web Ranking).
- Multiple #1 service rankings: the site now ranks #1 for shingle roof repair, shingle roofers, shingle roofers near me, and shingle roofing company (Source: Advanced Web Ranking).
The Results
With rebuilt service pages, cleaner structure, and stronger technical signals, AZ Shingle Pros moved from the middle of the results to the top of page one. It now ranks #1 for its core repair search and holds top-three positions for the tile, financing, inspection, and contractor terms that bring in roofing jobs across the Phoenix metro.
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