$221K in New Sales in 6 Months,
From a First-Ever
Ad Campaign
Master Craftsmen had built a strong Las Vegas business without ever running digital ads. To grow overall sales volume, the company branched into paid channels for the first time, launching Google Ads alongside Meta awareness and traffic campaigns. In the six months after launch, total sales climbed 21 percent, from about $1.04 million to $1.26 million, roughly $221,000 in growth as the business opened a brand-new acquisition channel.
The Results
By opening a brand-new acquisition channel and making the first campaign count, we helped Master Craftsmen grow total sales in just six months.
The Problem
Master Craftsmen had built a strong business without ever running digital ads. But to grow overall sales volume, the company needed to reach customers it was not reaching through word of mouth and reputation alone. The next step in growth meant opening a channel the business had never used before.
Launching paid advertising for the first time is a leap. There is no account history, no proven creative, and no certainty the spend will pay back. Master Craftsmen needed a first campaign that did more than build awareness. It had to reach high-intent customers actively looking for their services and help turn that into real, higher-value sales.
Grow Master Craftsmen's overall sales by opening a new acquisition channel, launching digital advertising for the first time.
We launched Google Ads to capture high-intent customers actively searching for the company's services, and paired it with Meta campaigns that built brand awareness and drove traffic. The combination expanded the company's visibility, brought in more qualified prospects, and gave the business a repeatable new way to grow beyond its existing word-of-mouth reach. Paid advertising played a key role in the sales growth that followed.
THE CHALLENGES
Standing up a first-ever ad program meant proving a brand-new channel could drive real sales, not just clicks.
Launch from scratch
With no account history or proven creative, the first campaign had to find its footing and still deliver.
Reach high-intent buyers
Awareness alone was not the goal. Google Ads had to capture customers actively searching for the company's services.
Turn spend into sales
A first-time advertiser needed the new channel to pay back in higher-value sales, not just traffic.
- No digital ad history: the business had grown without ever running paid ads.
- A word-of-mouth ceiling: reputation alone could only reach so many new customers.
- High-intent demand to capture: customers were actively searching for these services online.
- A new channel to prove: paid ads could open a repeatable way to grow sales.
The Bottom Line
- $221K in sales growth: total sales grew roughly $221,000 in the six months after launch (Source: Google Ads, Meta Ads, BMG Paid Media Team).
- Sales up 21%: total sales rose 21 percent versus the six months before ads launched (Source: BMG Paid Media Team).
- A proven new channel: Google Ads and Meta gave the business a repeatable way to reach high-intent customers.
- Growth beyond word of mouth: paid advertising expanded the company's reach for the first time.
The Results
By opening a brand-new acquisition channel and making the first campaign count, we helped Master Craftsmen grow total sales 21 percent in just six months, roughly $221,000 in growth from advertising the business had never tried before.
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