BMG Case Studies

34 case studies · 15 digital (paid media) · 19 organic (SEO) · click any card to read, then use ← → to move through them

Each card shows the data sources behind it (used not used): AWR rankings · GSC Search Console · GA4 Analytics · Ads Google/Meta · Dash BMG Dashboard

Digital · Paid Media

15
Paid Media

Heart of the Valley YMCA

44,968 Program Sign-Up Clicks on 15% Less Ad Spend for Heart of the Valley YMCA

44,968 Sign-up & join clicks (trailing year)
AWRGSCGA4AdsDash
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Paid Media

YMCA of Oklahoma City

25,276 Program Inquiries From Free Google Grant Dollars, Up 92% Year Over Year

25,276 Tracked conversions (trailing year)
AWRGSCGA4AdsDash
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Paid Media

Bridge to Better Living

Grew Paid-Search Conversions 36% Across Two Nebraska Metros, With Cost Per Conversion Held Near $6

+36% tracked website conversions year over year, trailing twelve months
AWRGSCGA4AdsDash
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Paid Media

C2.Training

Twice the Bookings, Half the Cost: C2.Training's Paid Search Year

+109% bookings and calls from paid search, year over year
AWRGSCGA4AdsDash
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Paid Media

Valley Tree Care

How Valley Tree Care Grew Its Paid Search Leads 4.3x in a Single Year

5,214 calls and form leads from paid search, up from 1,200
AWRGSCGA4AdsDash
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Paid Media

Budget Blinds of Charleston

How Budget Blinds of Charleston Grew Leads 4x While Lowering Cost Per Lead 28%

4x the leads, 321 to 1,287 year over year
AWRGSCGA4AdsDash
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Paid Media

Oser Floors & More

How Oser Floors & More Grew Phone Leads 38% While Cutting Cost Per Lead 14%

+38% ad-driven leads in the last 12 months
AWRGSCGA4AdsDash
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Paid Media
✓ MELZ Approved

Ocean County YMCA

How the Ocean County YMCA Turned Free Google Grant Dollars Into 1,878 Program and Membership Inquiries

1,878 program and membership inquiries from ads
AWRGSCGA4AdsDash
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Paid Media

Budget Blinds of North County San Diego

Cut Cost Per Lead 61% and Nearly Tripled Leads, On the Same Ad Budget

61% lower CPL cost per lead fell from $264 to $104
AWRGSCGA4AdsDash
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Paid Media

Budget Blinds of Plano

From a First-Ever Ad Campaign to Half a Million in Revenue, in Year One

$500K+ attributed revenue from PPC in year one
AWRGSCGA4AdsDash
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Paid Media

Budget Blinds of Las Vegas & More

How Paid Media Helped Budget Blinds of Las Vegas Grow From 3 Territories to 7

3 to 7 territories, expanded since November 2023
AWRGSCGA4AdsDash
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Paid Media

Desert Window Wear

A Record-Breaking Year: +$109K in Revenue and 282% More Website Traffic

+$109K in revenue versus the prior year
AWRGSCGA4AdsDash
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Paid Media

Master Craftsmen

$221K in New Sales in 6 Months, From a First-Ever Ad Campaign

+$221K in sales in the 6 months after launch
AWRGSCGA4AdsDash
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Paid Media
✓ MELZ Approved

Lakeland Hills Family YMCA

Grew Membership & Program Inquiries 58% Year Over Year, on a Nearly Flat Ad Budget

1,767 Membership & program inquiries (trailing year)
AWRGSCGA4AdsDash
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Paid Media
✓ MELZ Approved

YMCA of Central Texas

Cut Ad Spend 25% While Program & Membership Inquiries Held Steady and Cost Per Inquiry Fell 20%

-25% ad spend with inquiries held within 6%
AWRGSCGA4AdsDash
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Organic · SEO

19
SEO

Valley of the Sun YMCA

How the Valley of the Sun YMCA Out-Ranked the Specialists Across Metro Phoenix

#1 on Google for 28 program searches
AWRGSCGA4AdsDash
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SEO
✓ MELZ Approved

YMCA of Central Virginia

How the YMCA of Central Virginia Made Organic Search Its Biggest Source of Membership and Program Inquiries

24,303 membership and program inquiries from organic search last year
AWRGSCGA4AdsDash
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SEO

YMCA of Greater Indianapolis

How the YMCA of Greater Indianapolis Turned Search Into a Membership Engine

#1 on Google for 65 program searches
AWRGSCGA4AdsDash
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SEO
✓ MELZ Approved

YMCA of Greater Montgomery

How the YMCA of Greater Montgomery Made Google the Front Door to Every Branch

#1 on Google for 81 program searches
AWRGSCGA4AdsDash
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SEO

Las Vegas YMCA

How the Las Vegas YMCA Became the First Answer on Google Across Southern Nevada

#1 on Google for 63 program searches
AWRGSCGA4AdsDash
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SEO

The Granite YMCA

How The Granite YMCA Took Every Targeted Program Search Into Google's Top Three

0 → 38 targeted program searches, every one now in the top 3
AWRGSCGA4AdsDash
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SEO

Southwest Blinds & Shutters

How Southwest Blinds Deepened Its Rankings and Expanded Into a New Market

#1 on Google for 78 blinds and shutters searches
AWRGSCGA4AdsDash
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SEO

EZ-Flo Injections

How EZ-Flo Grew Organic Traffic Roughly 4x and Became the Name to Beat in Fertilizer Injection

~4x organic traffic, about 28K to over 100K annual sessions
AWRGSCGA4AdsDash
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SEO

C2 Tactical

How C2 Tactical Turned Search Into Booked Lanes Across Metro Phoenix

#1 on Google for 23 range searches across metro Phoenix
AWRGSCGA4AdsDash
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SEO

Fleet Wrap HQ

How Fleet Wrap HQ Turned Duplicate City Pages Into Nationwide #1 Rankings

#1 on Google for 29 commercial-wrap searches
AWRGSCGA4AdsDash
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SEO

Courier Graphics

How Courier Graphics Nearly Doubled Organic Traffic and Built a First-Page Presence

+98.5% organic traffic year over year
AWRGSCGA4AdsDash
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SEO

Firefighter Air Coalition

How the Firefighter Air Coalition Came to Own Its Entire Search Category on Google

7 at #1 for core FARS category terms
AWRGSCGA4AdsDash
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SEO

Allure Aesthetics

How a Strategic SEO Roadmap Helped Allure Aesthetics Own Flagstaff Search

+31% organic traffic, year over year
AWRGSCGA4AdsDash
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SEO

No Limit Turf

How No Limit Turf Built Its Organic Presence From the Ground Up

56 keywords in the top 3, up from 1
AWRGSCGA4AdsDash
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SEO

Robotic Hair RX

How Robotic Hair RX Broke Into Arizona's Most Competitive Hair Transplant Market

#1 on Google for 10 hair-restoration searches
AWRGSCGA4AdsDash
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SEO

AZ Shingle Pros

How AZ Shingle Pros Took Over Page One for Phoenix Roofing Searches

#1 on Google for "shingle roof repair," up from position 42
AWRGSCGA4AdsDash
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SEO

Kitchen Tune-Up of East Brunswick

When a Homeowner Searches for Cabinet Refacing, This Kitchen Tune-Up Shows Up First

#1 on Google for 7 cabinet refacing and replacement searches
AWRGSCGA4AdsDash
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SEO

Urban Desert Pest Control

How Urban Desert Pest Control Came to Own Phoenix Pest Control Search

#1 on Google for 45 pest-control searches
AWRGSCGA4AdsDash
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SEO

Foothills Neurology SEO Case Study

How Foothills Neurology Made Google Search Its Biggest Source of New Patients

+21% organic search sessions, trailing 12 months YoY
AWRGSCGA4AdsDash
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