How Southwest Blinds Deepened
Its Rankings and Expanded Into
a New Market
Southwest Blinds & Shutters was already a known name for window treatments, but it wanted more: stronger rankings across its core Arizona market and a foothold in the Las Vegas valley. We built the authoritative content and local pages the site was missing, and Southwest moved dozens of keywords up into the top three while reaching number one for installer searches across an entirely new metro.
The Results
By adding the depth and local coverage the site lacked, we pushed Southwest's keywords higher into the top of the results and opened up a second metro market.
The Problem
Southwest Blinds & Shutters had a solid reputation and a wide catalog, from blinds and shutters to motorized and outdoor shades. But its website did not have the depth of content to match, so it was not ranking as strongly as it could for the product and service searches that bring in business, and it had little presence in nearby markets it wanted to grow into.
To compete in the local pack and rank for competitive product searches, Southwest needed more authoritative pages and stronger local signals. Without them, the company was leaving rankings, and customers, on the table across the Valley and beyond.
Grow Southwest's organic footprint across its markets, lift its rankings for competitive product and service searches, and strengthen its position in the local pack.
We built the authoritative content and local pages the site was missing, and optimized its existing product and service pages so they could compete for the searches that matter most. The work strengthened Southwest's relevance both in its established Arizona market and in the new territory it wanted to reach, lifting the site's rankings broadly rather than for just a handful of terms.
THE CHALLENGES
Strengthening rankings in an established market while breaking into a brand-new one called for real depth across the whole site.
Add authoritative depth
The site needed substantially more quality content and stronger pages to rank for competitive product and service terms.
Compete in the local pack
Winning local visibility meant reinforcing the location signals that decide who shows up for nearby searches.
Break into a new metro
Expanding beyond the home market required building relevance for a region where Southwest had little presence.
- Not enough authoritative content: the site lacked the depth to rank for competitive searches.
- Local signals to strengthen: product and service pages needed stronger local relevance.
- Room to expand: nearby markets were winnable with the right local pages.
- Underused catalog: existing product and service pages could rank far better with optimization.
The Bottom Line
- Higher rankings across the board: 43 keywords climbed into the top three and number-one rankings grew from 67 to 81 (Source: Advanced Web Ranking).
- Deeper top-three presence: top-three keywords grew from 91 to 120 and average position improved from 7.1 to 4.7 (Source: Advanced Web Ranking).
- A new metro market: reached number one for installer and shade searches across the Las Vegas valley (Source: Advanced Web Ranking).
- A stronger catalog: optimized product and service pages now compete for the searches that drive sales.
The Results
By giving the site the authoritative content and local depth it had been missing, we helped Southwest Blinds & Shutters climb higher in its home market and win an entirely new one. Dozens of keywords moved up into the top three, number-one rankings grew, and Southwest reached the top of the results for installer searches across the Las Vegas valley.
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